Bockman Association Research
Breadth - Meet with client to identify needs and
project objectives; clearly define processes and
Action - Gather data and analyze from the
perspective of the industry.
Report - Provide deliverables to client as defined
in the breadth phase.
Challenge: enable industry to track activity
Methodology: periodic confidential survey of
Result: track market share; identify project trends
Often referred to as a "Shipments" or "Benchmarking," these
surveys typically track industry sales (dollar volume and
units sold) as a whole as well as for specific product
subcategories. These surveys develop great power and value
as trend data is developed. Participating members have the
ability to trend their data against the industry as a